Photos show the rise and fall of Black Friday



Though Black Friday became one of the biggest and busiest shopping days of the year, it hasn't always been that way.
Before it exploded into the national, post-Thanksgiving event we know today, it was reportedly a quirky tradition unique to Philadelphians.
And now, the holiday is experiencing more changes.
Here's the evolution of Black Friday, from its 19th-century namesake to the dying shopping phenomenon it is today.

Black Friday has long been associated with turkey dinner and bargain-priced holiday shopping.
It's turned into one of the most profitable days for retailers, who raked in $8 billion from Black Friday and Thanksgiving sales in 2017.
But it wasn't always that way.
Here's how Black Friday has evolved over the last two centuries. SEE ALSO:  Photos show what 'Black Friday' looks like around the world
DON'T MISS:  11 insider facts most Black Friday workers know — and you probably don't
The day after Thanksgiving has long marked the beginning of the holiday shopping season, starting with the Macy's Thanksgiving Day Parade in 1924.

Source: Business Insider
The behemoth retailer used the event as a living and breathing advertisement ahead of the holiday season.

Source: Business Insider
It helped cement the Friday after Thanksgiving as the ultimate holiday shopping day.

Source: INSIDER
See the rest of the story at Business Insider

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